JTI is a leading international tobacco and vaping company with operations in more than 130 countries.

It is the global owner of both Winston, the number two cigarette brand in the world, and Camel, outside the USA and has the largest share in sales for both brands. Other global brands include Mevius and LD. JTI is also a major player in the international vaping market with its brand, Logic and tobacco vapor brand, Ploom. Headquartered in Geneva, Switzerland, JTI employs over 44,000 people and was awarded Global Top Employer for the seventh consecutive year. JTI is a member of the Japan Tobacco Group of Companies.

For more information, visit www.jti.com.


Astellas is a pharmaceutical company committed to turning innovative science into value for patients.

Changing tomorrow is the ethos that guides everything we do. Across our areas of therapeutic expertise, we use our agility to match scientific breakthroughs to the unmet medical needs of people around the world, and the many healthcare professionals and caregivers who support them. Astellas invests in new medicines, technologies and therapeutic areas, and builds partnerships and networks with others who share our vision to improve the future of medicine. Astellas is working at the forefront of healthcare change and the values of patient focus, taking ownership, results oriented, openness and integrity are the foundation of our corporate culture.

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SEGA and Creative Assembly have joined forces in state of the art offices in Sofia’s Business Park; we have two fast-growing and highly ambitious groups under one roof!

SEGA is one of the leading interactive entertainment companies in the world, and our best in class Quality Assurance operation in Sofia serves our game development teams in the UK, France, Bulgaria & Canada in providing quality, timely and effective QA services.

Creative Assembly is one of Europe's leading games development studios, founded in 1987 and located in West Sussex, UK, and in Sofia, Bulgaria. With a heritage of award-winning AAA titles, including the multi-million selling Total War™ series, Creative Assembly continues to build an impressive portfolio of games and world-renowned partnerships; working with Games Workshop on Total War™: WARHAMMER®, Wargaming Alliance on Total War™: ARENA, Twentieth Century Fox on Alien: Isolation, plus 343 Industries and Microsoft on Halo Wars 2.

Together we’re building two games teams with shared values of teamwork, respect & quality, and fostering opportunities for career progression; each area having its’ own identity and culture with the shared goal of making great games for SEGA of Europe.”


Takeda is a patient-centric, science driven global biopharmaceutical company, founded in Osaka, Japan in 1781.

Takeda is currently operating in more than 80 countries and regions worldwide, including in the USA, Europe, Latin America, Africa and Asia. In 2008, Takeda came to Bulgaria. Our values encompass Integrity, Fairness, Honesty, Perseverance, and our main priorities are Patient, Trust, Reputation, Business – in this order.

Takeda focuses its R&D efforts on five core therapeutic areas: Oncology, Hematology, Rare Diseases, Gastroenterology and Neuroscience, with targeted investments in Plasma-Derived Therapies and Vaccines.

Being a socially responsible and engaged company, Takeda has organized numerous activities, aimed at improving the quality of life of patients suffering from various diseases, as well as activities targeted at the general public. The company is strongly engaged also with Japanese culture in Bulgaria, as well as with encouraging the development of business relations between Bulgaria and Japan.


JAPAN AGRI PRODUCTS EUROPE JSC (JAPE) is a company specializing in the production of frozen sushi combining Japanese technology and Japanese chef's secrets.

JAPAN AGRI PRODUCTS EUROPE JSC is a Joint Venture Company, established in Bulgaria by 3 companies

  • ZEN-NOH FOODS CO., LTD. (Japan)
  • POLAR STAR CO., LTD. (Japan)
  • ZUNICA LTD. (Bulgaria)

In 2015, ZEN-NOH FOODS, POLAR STAR, and ZUNICA displayed frozen sushi at the Milano Expo. Since then, the three companies have been moving forward to establish a joint project aimed at producing and selling frozen sushi in Europe.

Bulgaria was chosen as the most suitable location to establish the Joint Venture company among the 3 partners as it offers a perfect environment for production at competitive prices and easy access to the EU market. With the technology and know-how of all members combined, the project aims at contributing to the spreading of delicious Japanese food in the EU countries.

 The Taste Of Tradition

Sushi is one of the most famous creations of Japanese culture and its presence on the world stage is remarkable. Starting as a way of preserving fish sushi has developed a long history of various shapes, colors and expresses the ever-changing cultural background of Japan. The development of sushi continues on with the company JAPAN AGRI PRODUCTS EUROPE JSC and the innovative frozen sushi. ZEN-NOH FOODS CO. and POLAR STAR CO. have developed frozen rice products, such as sushi, that can be easily thawed in a microwave. The products are created using original recipes that capture the essence of traditional Japanese cuisine. The frozen sushi of JAPE is finely made of meticulously selected ingredients such as Japanese rice best known for its original flavor and nutritional value. The Japanese rice is finely cooked to retain its freshness and delivers a tender taste to the final product.

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Sumitomo Corporation Europe Limited is a leading integrated trading company and investment solutions provider.

With our European headquarters located in London we have 13 offices, based in 11 countries. We also have subsidiaries and affiliate companies located in the Middle East, Africa and in other areas of Europe. As a principal subsidiary of Sumitomo Corporation, a leading Fortune 500 global trading and business investment company with 135 locations (Japan: 22, Overseas: 113) in 66 countries and regions. The entire SC Group consists of more than 900 companies.

As an integrated trading company we source a product, material or component and supply it to whoever may need that resource and we are always working to expand the diversity of our products and services in order to meet the needs of our customers. This means collaboration with a wide range of global partners across a diverse range of businesses. We provide products and services across the sectors of tubular, rolled steel, non-ferrous, automotive & construction, transportation, mineral resources, chemicals, food, lifestyle and infrastructure projects. We also invest in projects and enterprises and have assisted many companies in expanding and in opening up new markets. From upstream to downstream activities in the supply chain we have developed integrated business models that extend across the value chain of the areas we deal with.

We have the global network, the experience and the expertise to help your business grow in today's challenging business environment.


About Us

The business relationships between Japan and Bulgaria started in 1927 with exchange of official letters related to merchant ships and implementation of the MFN clause in this regard.

Contact Details

Address: A 9-11 Maria Luiza blvd., 1000, Sofia, Bulgaria
Mobile Phone: +359 882 42 12 38
Fax: + 359 2 423 28 87
Email: office@jbba.bg

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